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Question 1: Morning Brew was founded by Alex Lieberman and Austin Rief while they were students at which university?
- Stanford University
- University of Michigan
- Harvard University
- University of Pennsylvania
Answer: B. University of Michigan
Explanation: Morning Brew was founded in March 2015 by Alex Lieberman and Austin Rief, who were both students at the University of Michigan at the time, starting their journey in the world of daily business newsletters.
Question 2: What was Morning Brew's primary product when it was first launched in 2015?
- A daily business newsletter
- A weekly podcast series
- A financial news website
- A social media content agency
Answer: A. A daily business newsletter
Explanation: Morning Brew began its journey in 2015 as a daily business newsletter, specifically designed to deliver business news in an engaging and accessible format to young professionals.
Question 3: By February 2019, how many email subscribers had Morning Brew reached?
- 2.5 million subscribers
- 100,000 subscribers
- 1 million subscribers
- 500,000 subscribers
Answer: C. 1 million subscribers
Explanation: Morning Brew hit a significant milestone in February 2019, successfully reaching 1 million email subscribers, showcasing its rapid growth in the newsletter space.
Question 4: Which company acquired a majority stake in Morning Brew for $75 million in 2020?
- Bloomberg Media
- Axel Springer (via Insider)
- Condé Nast
- The New York Times Company
Answer: B. Axel Springer (via Insider)
Explanation: In October 2020, Morning Brew sold a majority stake to Insider, which is an Axel Springer-owned company, for a reported $75 million, integrating it into the Axel Springer family.
Question 5: Morning Brew stated that its brand voice aimed to make the business world 'less shitty.' What does this reflect?
- Its focus on investigative journalism
- Its strategy for corporate partnerships
- Its commitment to financial literacy
- Its informal daily newsletter style
Answer: D. Its informal daily newsletter style
Explanation: Morning Brew's brand voice, aiming to make the business world 'less shitty,' reflects its informal and approachable daily newsletter style, which resonated with its target audience of young professionals.
Question 6: In 2019, Morning Brew's revenue, driven by its successful sponsorship monetization model, was approximately how much?
- $20 million
- $10 million
- $5 million
- $1 million
Answer: B. $10 million
Explanation: Morning Brew's revenue in 2019 was approximately $10 million, a significant milestone before its majority acquisition by Business Insider in 2020.
Question 7: What did Morning Brew identify as a major driver of its subscriber growth, with over 300,000 referrals by 2021?
- Paid social media advertising
- Traditional print advertising
- Its referral program
- Partnerships with major news outlets
Answer: C. Its referral program
Explanation: Morning Brew credited its referral program as a significant growth driver, with more than 300,000 subscribers having made at least one referral by 2021, showcasing the power of word-of-mouth marketing.