What's the play time for "Morning Brew Growth Room Check"?

"Morning Brew Growth Room Check" is built to fit a single sitting — around 3 minutes for 7 questions, including the host's reactions and answer reveals.

Do I need an account to play "Morning Brew Growth Room Check"?

No. Anyone with the link can play "Morning Brew Growth Room Check" instantly on any device — desktop, phone, or tablet. There's no signup wall, no app download, and no email required. Just tap the link and play.

Which AI host voices "Morning Brew Growth Room Check"?

This pack is voiced by Sofia — a fully AI-generated host with a distinct personality and accent. Every question in "Morning Brew Growth Room Check" runs through Sofia's voice, and answer reveals come with in-character commentary. This pack runs with Smart Host on — Sofia's reactions are generated per answer, so wrong answers, right answers, and timeouts each get a different take. Learn more about Sofia at /hosts/sofia.

How tough is "Morning Brew Growth Room Check"?

Difficulty on "Morning Brew Growth Room Check" is medium — a mid-level challenge — expect questions that reward genuine familiarity with the topic but don't require deep expertise. The fun tone shapes how the host reacts, but the question difficulty itself is independent of tone.

Is "Morning Brew Growth Room Check" available in other languages?

"Morning Brew Growth Room Check" is published in English. Trivana itself runs in ten languages — English, Spanish, Hindi, French, German, Portuguese, Japanese, Arabic, Korean, and Chinese — and a Creator Pro subscription lets you translate the pack on the fly, with the host voicing the new language natively.

Morning Brew Growth Room Check · 7Q AI Trivia

Q: What topics does "Morning Brew Growth Room Check" cover?

"Morning Brew Growth Room Check" focuses on A community-ready newsletter operator challenge anchored on Morning Brew's real growth story from 2015 to 2020: Alex Lieberman and Austin Rief, college audience origins, referral program, daily business newsletter voice, sponsorship monetization, audience trust, and the Business Insider majority acquisition.. You'll see questions across Newsletter founding and origins, Audience growth strategies, Business model and revenue, Acquisition and expansion, Brand voice and content style, and Referral program impact. We intentionally don't publish the question list — half the fun is not knowing what's next.

About “Morning Brew Growth Room Check”

~3 min

7 questions

medium

fun

English

Smart Host

Hosted byBalancedSofiaBright & encouragingBright, warm English with encouraging lift

Think of "Morning Brew Growth Room Check" as a short, sharp dive into A community-ready newsletter operator challenge anchored on Morning Brew's real growth story from 2015 to 2020: Alex Lieberman and Austin Rief, college audience origins, referral program, daily business newsletter voice, sponsorship monetization, audience trust, and the Business Insider majority acquisition.. 7 questions, one AI host, roughly 3 minutes of your time.

Question coverage spans Newsletter founding and origins, Audience growth strategies, Business model and revenue, Acquisition and expansion, Brand voice and content style, and Referral program impact. We don't publish the exact question list on this page — the first playthrough should land cold — but the themes give you a sense of the territory before you start.

Sofia makes every fact feel like a discovery — bright, enthusiastic, genuinely curious. With Smart Host on, Sofia reacts uniquely to right answers, wrong answers, and timeouts — every playthrough gets different lines.

The post-game screen makes it easy to challenge someone else. Share the link, let them try, see whose score holds up. All in English, no download required.

What you’ll be tested on

Newsletter founding and origins

Audience growth strategies

Business model and revenue

Acquisition and expansion

Brand voice and content style

Referral program impact

Media company evolution

About this game

Morning Brew Growth Room Check is a 7-question AI-hosted trivia round about A community-ready newsletter operator challenge anchored on Morning Brew's real growth story from 2015 to 2020: Alex Lieberman and Austin Rief, college audience origins, referral program, daily business newsletter voice, sponsorship monetization, audience trust, and the Business Insider majority acquisition.. The round is balanced for mixed audiences — challenging enough to keep regulars engaged without losing newcomers, and the host carries it with a tone that is fun and upbeat — the round keeps the energy light while still rewarding real topic knowledge. Most players finish in about 3 minutes on phone or laptop — no signup, no app install, just a shareable link that opens straight into the game.

Every question is generated by AI and checked before publication. The pack passed Trivana's quality scoring before publication; when source grounding is available, verified facts are shown below. The host voice (delivered by Sofia) reads each question aloud with timing, reacts to your answer in real time, and produces a shareable scorecard when the round ends. Trivana is built for the moment when a static quiz form falls short of the gameshow energy the topic deserves.

What we verified before publishing

Fact-check status: skipped

The following claims were verified through Perplexity Sonar before the questions were finalised. The host can reference any of them during play:

Morning Brew was founded in March 2015 by Alex Lieberman and Austin Rief while they were students at the University of Michigan.
Morning Brew began as a daily business newsletter aimed at young professionals and then expanded into a larger media brand.
By 2020, Morning Brew had reached about 2.5 million email subscribers.
By 2020, Morning Brew reported about $20 million in revenue and $6 million in profit.
Morning Brew said its referral program was a major growth driver, with more than 300,000 subscribers having made at least one referral by 2021.
Morning Brew reached 1 million subscribers in February 2019.

Show all 7 questions, answers, and explanations — full spoilers, only expand after playing

Heads up: opening this section reveals every question, every option, and the correct answer for this round. If you came here to play, scroll up and hit Play first.

Question 1: Morning Brew was founded by Alex Lieberman and Austin Rief while they were students at which university?

Stanford University
University of Michigan ✓ correct
Harvard University
University of Pennsylvania

Explanation: Morning Brew was founded in March 2015 by Alex Lieberman and Austin Rief, who were both students at the University of Michigan at the time, starting their journey in the world of daily business newsletters.

Question 2: What was Morning Brew's primary product when it was first launched in 2015?

A daily business newsletter ✓ correct
A weekly podcast series
A financial news website
A social media content agency

Explanation: Morning Brew began its journey in 2015 as a daily business newsletter, specifically designed to deliver business news in an engaging and accessible format to young professionals.

Question 3: By February 2019, how many email subscribers had Morning Brew reached?

2.5 million subscribers
100,000 subscribers
1 million subscribers ✓ correct
500,000 subscribers

Explanation: Morning Brew hit a significant milestone in February 2019, successfully reaching 1 million email subscribers, showcasing its rapid growth in the newsletter space.

Question 4: Which company acquired a majority stake in Morning Brew for $75 million in 2020?

Bloomberg Media
Axel Springer (via Insider) ✓ correct
Condé Nast
The New York Times Company

Explanation: In October 2020, Morning Brew sold a majority stake to Insider, which is an Axel Springer-owned company, for a reported $75 million, integrating it into the Axel Springer family.

Question 5: Morning Brew stated that its brand voice aimed to make the business world 'less shitty.' What does this reflect?

Its focus on investigative journalism
Its strategy for corporate partnerships
Its commitment to financial literacy
Its informal daily newsletter style ✓ correct

Explanation: Morning Brew's brand voice, aiming to make the business world 'less shitty,' reflects its informal and approachable daily newsletter style, which resonated with its target audience of young professionals.

Question 6: In 2019, Morning Brew's revenue, driven by its successful sponsorship monetization model, was approximately how much?

$20 million
$10 million ✓ correct
$5 million
$1 million

Explanation: Morning Brew's revenue in 2019 was approximately $10 million, a significant milestone before its majority acquisition by Business Insider in 2020.

Question 7: What did Morning Brew identify as a major driver of its subscriber growth, with over 300,000 referrals by 2021?

Paid social media advertising
Traditional print advertising
Its referral program ✓ correct
Partnerships with major news outlets

Explanation: Morning Brew credited its referral program as a significant growth driver, with more than 300,000 subscribers having made at least one referral by 2021, showcasing the power of word-of-mouth marketing.

Sofia